It is a big yes! In the digital era, as website development is an inevitable aspect of life, so is SEO. Most businesses, however, overlook the importance of having a solid SEO strategy in place for their website, which is incorporated during construction to assist maximize organic traffic and elevate their online profile.
Here are nine reasons why SEO and website development should work together! Have you heard about the site audit? Yes, the technical audit of the site before going live is a need now. Check if there are any difficulties like the slow page loading times, faulty forms, non-mobile-friendly designs, and the like. These issues might cause problems while you go online. With an SEO audit, these issues can be addressed at an early stage.
Once the technical audit is complete, you need to carry out a separate speed audit. The loading time has a direct relationship with the user experience. A fast-loading website always provides the best user experience, whereas a slow-loading website provides a bad one. The users tend to swing less and engage better when websites load quickly. Page experience has also now become a ranking consideration. Thus it is critical to solving any issues that slow down your website.
A well-structured website URL gives search engine crawlers and visitors an indication of what the content is all about. Changing existing URL structures after a website has gone live is a common blunder we encounter daily. Implementing an SEO strategy during website building will ensure that it is launched effectively with minimal disruption to traffic and rankings.
Meta tags are yet another factor. It is small text snippets that describe the content of each page on your website. Many newly constructed websites lack keyword-optimized meta tags, preventing them from ranking. Having SEO professionals analyze your website while building it assures that all pages will have optimized meta tags when it launches.
Schema mark-up code is applied to the content of your web pages to help search engines better comprehend your site and give rich SERP results that will help your website stand out from the crowd. Carousels, pictures, and other non-textual items displayed on the search engine results page are known rich results.
Rather than guessing, keyword research provides us with genuine data and insight into the keywords and key phrases that people are looking for. Keyword and competitor research aids us in making informed selections about which keywords to be included in your website to help it scale. It may tell you where you rank for keywords, which ones are simple to rank and the ones challenging, as well as what keywords your competitors rank for.
And now, for a website to begin climbing the rankings, it must have high-quality content that is relevant, helpful, and answer visitors’ search intent. A content audit will help you detect content gaps, keyword utilization, content organization, and internal linking opportunities.
The structure of your website is an essential part of any SEO technique and should be considered while building a website. Rather than simply allowing visitors to browse to a larger number of pages if you have an SEO-optimized website structure, it will help keep them on your site for longer. It also aids search engines in determining the relationship between different pages, resulting in a better user experience.
Like content, Analytics and setting up goals is yet another major factor that determines the completion of the website. Monitoring all paid and organic website traffic may assist site owners to understand how the visitors engage with it, such as what material they view, how often they stay on the site, and how they move around it. Most businesses lack an effective monitoring setup, which is require to improve SEO strategy.
If you are running a business in Dubai, we can make things easy for you. Wudinfyre is the leading digital marketing agency in Dubai adapting to changing trends and gives you a unique strategy to build your business. Being a top web design company, trust us and bring your business to us!