If you’re into selling products and want to reach a wide audience, having an eCommerce website is a right choice. However, if you don’t have a well-optimised e-commerce website, it doesn’t rank in search engines and the chances of attracting customers to your website are very low. In today’s age, the number of eCommerce stores is growing each day and the competition is getting fierce than ever before. So, it’s now more important than ever to get your site up to par with your competitors.
How do you do that? It’s possible with SEO.
Let’s dive in, to have a look at how to set up an effective SEO strategy for e-commerce websites.
Conduct a Research About Your Competitors
If you have no clue where to start, the first step is to analyse your competitors. Take a look at your competitor’s websites and check out their SEO efforts. Identify ways to optimise your eCommerce website in a better way, and make sure that your website stands ahead of your competitors.
Pick Keywords That Meet the User’s Intent
It’s important to tune the product pages with targeted, intent-based keywords. Before you use a keyword, think in terms of the user’s search intent. Using Long-tail and LSI keywords, you can attract the kind of traffic you are looking for. In terms of competitive niches, they’re a better match for what the searcher is looking for.
Pave More Attention to Product Page Optimization
Product pages are an important aspect of any eCommerce website, so you will want to have a keen focus on optimising them. To make your product pages more search engine friendly and to drive targeted traffic, you need to tune your pages in the following ways.
- Write compelling headlines and catchy product descriptions with relevant keywords.
- Optimise your images for SEO
- Use a simple URL structure with relevant keywords to enable search engines to determine where that page should rank in the SERPs.
- Feature user reviews in the product pages as so many people rely on them to make a purchase.
Use Schema Markup to Produce Rich Snippets
Schema markups are a way to provide additional information about the content on the product pages. Using Google’s rich snippets in your Ecommerce store is a standout amongst other strategies for expanding the visibility of your items, CTR and driving more income. There are five types of eCommerce snippets which include Product schema, Review schema, Product Availability schema, Video Schema, Price Schema.
Carve a User-friendly Website
- Make sure that your site loads quickly and they’re mobile-friendly.
- Avoid placing ads that interfere with users view of content
- Include relevant CTAs to allow users to take appropriate actions at ease
- Use Breadcrumbs for easy navigation
Post Content Regularly
Content matters for eCommerce websites as they help to boost organic rankings, increase organic traffic etc
Quality Link Building
Link building is an essential ranking factor and it tells the credibility of your website to search engines. Try building quality links through internal linking, writing guest posts, issuing press releases and white papers, sharing content on social media etc
Social Media Influence
Social media sharing has an influence as they increase brand exposure, drive organic traffic, increase visibility, improves local SEO, expands your content reach etc
Conversion Rate Optimization
Doing SEO drives traffic, but that’s not enough. To drive conversions and generate sales, it is vital to perform Conversion Rate Optimization. To do that, analyse your site carefully, understand how people engage with your site, prioritise top pages and optimise each page for conversions.
Bottom Line
Your website is live on the web, but it is of no use if your website doesn’t appear in SERPs and if your products are not findable. With Ecommerce SEO, business owners can reach their target audience without paying for ads. To attract people to your site, you have to optimise your site for people as well as for search engines.
And yes, when compared to online advertising, Ecommerce SEO is a tedious and time-consuming task. But with a solid strategy, you can drive long-term success without investing a huge sum of money in online advertising.
