For marketers, when it comes to digital advertising, there are a handful of really great platforms and Quora might not be the first advertising platform they think of. But, in recent years Quora has proved out to be a great advertising platform to reach targeted audiences and to boost conversions for the business.
Why Should Marketers Prefer Quora Ads?
As you all know, Quora is all about Questions and Answers. Answering people’s questions is an excellent way for a brand to build authority in its specific niche or industry. People turn to Quora to find reliable information and hence, this platform is an excellent insight into your customers to identify how they think and what they need. We recommend Quora Ads as a healthy option for the following reasons
- High User Intent
- Valuable traffic driver
- Measurability
- Quite inexpensive
It’s always worth researching your audience, questions and topics etc before targeting the users with Quora ads. Here are two ways you can follow to get the most out of your Quora Ads.
- Implement Quora pixel and confirm if your audience is in Quora
- Research questions and topics to target users with your ad campaigns.
How To Use Paid Advertising on Quora?
Quora’s ad platform allows advertisers to create native, text-based ads to target active Quora users. You can set up your Quora Ads in minutes with the following 4 steps
- Select your objective
- Define your budget, audience and bid
- Ad creation
- Complete payment and launch your campaign
Implement Conversion Tracking Pixel To Measure Ad Performance
Implementing conversion pixel allows you to track the traffic generated to your website via Quora Ads. To use this feature, you will need to add a code snippet found under the “conversion pixel” tab to the page where you are tracking conversions.
Let’s Create A New Ad Campaign On Quora
Create an ad account in Quora for the business official website.
Once you are set with the Quora Ad account, choose ‘Create Campaign’ to create a new campaign. You will be directed to a page where you can choose a name for your campaign and choose an objective.
Conversion, Awareness, App Install, Traffic and Lead Generation are the options. You should choose an objective based on your business goals.
The next step is to add your daily budget and ad schedule. The minimum advertising budget set in Quora is $5. Once completed you will be navigated to the ‘Ad Set’ creation page.
Create a New Ad Set
Give a name for your Ad Set and then you will need to choose the right targeting option that suits your needs. Contextual, Audience, Behavioural, and Broad are the four targeting options Quora offers.
Next, select the locations and devices that you would like to target. You can choose from either Desktop and Mobile, Desktop only or Mobile only. Then, exclude questions that are related to your industry but irrelevant to your business goals.
Finally, choose the ad optimization type:
Choose ‘Optimise for Impressions’ if you need to show your ad as often as possible.
Choose ‘Optimise for Clicks’, if you need to put your ads in front of people who are more likely to click the ad.
Choose ‘Optimise for Conversions’, if you need to show your ads to people who are most likely to generate a conversion.
Create Ad
Finally, you need to choose the ad format and there are three types of ad format.
Text Ads are short, two-sentence ads describing your product or service.
Image Ads are an elevated form of text ads that include an image.
Promoted Answers Ads are detailed responses to questions asked by users on the Quora platform.
Once you choose the ad format and fill out the relevant details, you will be navigated to a page that describes your ad and a button to submit.
Once done, your campaign will be live.
Are you ready to try your hands in Quora ads for your business?
As said earlier, Quora is one of the best platforms providing reliable information, valuable knowledge and experience across diverse industries. In recent years, Quora has proved itself as a powerful advertising platform rather than being a mere Q&A platform.
Leveraging Quora Ads, even though it starts at a slow pace, there are a lot of brands with accelerated business growth when progressed further. If Quora ads are targeted with the right questions and topics to the right audience, it is sure that your business reaches the new height of success.
