A website is the face of your brand. Your potential leads or customers interact with your business through it on a daily basis. Visitors prefer an online platform that gives them a blend of aesthetics as well as functionality.
If your website doesn’t have the necessary features that create a great user experience it can lead to lower traffic. This can result in your website getting lost in the sea of millions of others which is a huge waste of your resources.
If you are looking to add newer features to your website that will make it look fresh and elevate the overall experience then go no further. This blog lists some of the trendiest website features that most businesses are using to drive more sales as well as to increase their brand authority.
So without any further ado let’s get right into some fresh features to enhance your website’s performance
Enhanced Visuals
Updated or enhanced visuals are the best way to elevate a website. If your website has visuals that attract the attention of users instantly you will certainly get higher engagement rates.
To make visuals of your website better make sure to add original and professional images as well as content. You can also ask the service you have hired for web design in Dubai to implement images with the content in real time.
To take your website visuals to the next level you can highlight important information using size variations, contrasting or bright colors, and the right positioning.
Add Clear CTAs
The placement of CTAs is another thing you need to pay special attention to. You need to add these in places where customers can see them clearly. Adding the CTAs on blog posts or product pages can make sure your customers take the action that will generate more value for you.
Using a CTA button you can influence the intent of the website visitors. You can use this feature to help them make purchases, sign up for your newsletter, or do a myriad of other things that ensure more profits for you.
Optimize for Mobile Devices
Mobile phone optimization of your online platform is an absolute necessity these days. Sites that work well on phones & tablets tend to drive more traffic. Make sure your web design agency in Dubai creates a website that has a mobile-responsive layout. It should be tried and tested on various devices.
Dark Mode
More and more websites are increasingly using dark mode feature instead of the traditional black text on white background style for their websites. This mode gives your website a modern as well as a more aesthetically pleasing vibe.
This mode has many benefits as it lessens the strain on the eyes of the users. Less blue light is generated in this mode which further reduces negative impacts on the health of the users. And last but not least dark mode gives you more freedom to add pops of colors that can draw more attention.
Chatbots
Most successful modern websites have chatbots that keep users both engaged and informed. This feature gives users 24/7 assistance when it comes to answering queries or offering the relevant information quickly.
Chatbots can also influence customer intent by suggesting products or discounts or by guiding them to other relevant content on your website.
FAQs
Adding a FAQ feature on your website can help you drive more traffic. If your FAQs have the right keywords or search terms that most users type when looking for the relevant information your website has more opportunities to appear on the top.
You can add these FAQs on your homepage, help page, or contact section. These FAQs can boost engagement by allowing users to solve common issues or get the right information quickly.
Whitespace and Background
You can use whitespaces to create focal points on your website that grab the attention of the users as soon as they land on your platform. A whitespace is nothing but a blank portion of your website that is there to prevent content clutter.
Whitespaces are not necessarily white instead you can use any background color that resonates with your brand as a whitespace. You can use this feature to enhance the navigation of your website by separating content or menus.
Final Thoughts
Your website can make your brand shine bright if it has all the right features. A website with a responsive layout and easy navigation is the top priority for most users. The reason is these websites give them all the relevant information quickly as well as in a very clear manner.
Adding the features we have mentioned here to your website can help you do well in terms of generating more leads or reducing bounce rates. This can also make it possible for you to get ahead of the competition which can result in more sales as well as brand recognition.
